Litter Hotspots: Cigarette butt litter prevention campaign
City of Greater Dandenong
The Butt Litter Prevention campaign focused on Springvale and Dandenong’s central business districts. The campaign reduced butt litter pollution in and around the rain gardens that filter through to the nearby Dandenong Creek. The City of Greater Dandenong also worked with external stakeholders, visitors to Springvale and Dandenong and local businesses as well as the wider local community, using a combination of infrastructure, education and engagement and enforcement activities.
This project received a 2017 Keep Victoria Beautiful Award for litter prevention.
Key achievements from this project included:
- creation of a #MsNoButts mascot
- over 20,000 #MsNoButts views on YouTube
- collecting more than 10,000 cigarette butts
- 71% reduction in littered cigarette butts at hotspot sites.
Case study: Integrated litter prevention Case Study 1.4 MB
This case study explores local government collaboration to deliver education, infrastructure and enforcement to prevent litter.
This report was written by Greater City of Dandenong as part of their Litter Hotspots funded project 'Cigarette Butt Litter Prevention Program'. The report highlights the project's key activities, including communications, PR and marketing as well as litter reduction data and approaches taken to create a municipality wide education campaign to reduce cigarette butt litter.
This program was developed to educate culturally and diverse communities about preventing litter entering stormwater drains.
This poster was developed to educate the Chinese community about the penalty for littering cigarette butts.
Last updated: 15/12/2017